Privacy Policy

Welcome to The Wizard's Tower (wizardstower.com). Your privacy matters to us. This policy explains clearly what information we collect, how we use it, and what choices you have. By using this site, you agree to the practices described below.

1. Information We Collect

Information you provide voluntarily:

• Contact form submissions — when you use our contact form we collect your name, email address, and message. This is processed via AWS Lambda and SES (Simple Email Service) and is not stored in a database.

Information collected automatically:

• Usage data — pages visited, time on site, browser type, device type, and general geographic region, collected anonymously via Google Analytics 4.
• Advertising data — Google AdSense may collect data about your browsing behavior to serve relevant advertisements. See Google's privacy policy for full details.
• Cookies — small text files stored on your device to remember your preferences (such as your cookie consent choice) and to support analytics and advertising features.

We do not collect passwords, payment information, or create user accounts.

2. How We Use Your Information

• To respond to messages sent through the contact form.
• To understand how visitors use the site and improve content and performance.
• To serve relevant advertisements through Google AdSense, which helps fund the free tools and guides on this site.
• To remember your cookie consent preference.

We do not sell your personal data to third parties.

3. Cookies

We use the following types of cookies:

• Strictly necessary — stores your cookie consent preference in your browser's local storage.
• Analytics — Google Analytics 4 sets cookies to track anonymous usage statistics (pages viewed, session duration, referral source).
• Advertising — Google AdSense sets cookies to show you relevant ads based on your browsing history. These may be personalised if you have a Google account and are signed in.

You can manage or disable cookies at any time through your browser settings or by using Google's Ad Settings. Note that disabling cookies may affect the functionality of some features.

4. Third-Party Services

We use the following third-party services, each with their own privacy policies:

• Google Analytics 4 — anonymous traffic and usage analytics. Google Privacy Policy.
• Google AdSense — advertisement serving. Google Privacy Policy.
• Google Fonts — fonts are loaded from Google's servers, which may log your IP address.
• Amazon Associates — some blog posts and guide pages may contain Amazon affiliate links. If you click a link and make a purchase, we may earn a small commission at no extra cost to you. Amazon has its own privacy policy.
• AWS (Amazon Web Services) — this site is hosted on AWS infrastructure (ECS Fargate, Aurora, CloudFront). AWS may log server-level data such as IP addresses in standard access logs.

5. Data Retention

Contact form messages are delivered via email and are not stored in our database. Analytics data is retained by Google according to your GA4 account settings (typically 14 months). Cookie preferences are stored locally in your browser until you clear them. We do not retain any other personal information.

6. Your Rights

Depending on your location, you may have the following rights:

• Access & correction — you may request a copy of any personal data we hold about you, or ask us to correct inaccuracies.
• Deletion — you may ask us to delete any personal information we hold.
• Opt out of advertising — you can opt out of personalised ads via Google Ad Settings or the Digital Advertising Alliance.
• CCPA (California residents) — you have the right to know what personal information is collected and to opt out of its sale. We do not sell personal data.
• GDPR (EEA/UK residents) — you have rights under the General Data Protection Regulation, including the right to object to processing and to lodge a complaint with your local supervisory authority.

To exercise any of these rights, please contact us.

7. Children's Privacy

The Wizard's Tower is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us and we will delete it promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of the site after any changes constitutes your acceptance of the updated policy.

9. Trademarks & Third-Party Rights

Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Avowed is a trademark of Xbox Game Studios. Obsidian Entertainment is a trademark of Obsidian Entertainment, Inc. All game content, characters, artwork, and lore referenced in our guides are the property of their respective owners. The Wizard's Tower is an independent fan site and is not affiliated with, endorsed by, or sponsored by Microsoft Corporation, Xbox Game Studios, or Obsidian Entertainment.

Kingshot is a trademark of Century Games. The Wizard's Tower is an independent fan site and is not affiliated with, endorsed by, or sponsored by Century Games.

All other product names, trademarks, and registered trademarks mentioned on this site are the property of their respective owners. Use of these names is for identification purposes only and does not imply endorsement of this site by their owners, nor endorsement of their products or services by us.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out via our Contact page. We read every message and will respond promptly.